16 Best Website Builder For Small Business in 2023 Pros + Cons

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With its two design modes, it can auto-build a site customized to your needs or give you full, pixel-level control. Just because you’re a web professional doesn’t mean you have to build your client sites from scratch. However, choosing a website builder to use for your business is a bit different than doing so for a DIY project. To help you find the right solution for you, we took some of the best website builder tools for test drives and looked into their designer-friendly features.

Every business is different, and so what a small business website should include will vary from company to company. Generally, though, there should always be a homepage that explains what your business is and what it has to offer. Visitors will also expect an 'About us' page that explains the company in more detail, and a 'Contact us' page that tells them how to get in touch. The latter should include an address, telephone number and email, as well as links to any relevant social accounts. Added to that, it just looks a lot more professional and will help customers trust you more with their money.

  • If your website is your business, you’ll need to pay attention to the numbers.
  • That’s the main reason why WordPress has grown so much in popularity.
  • They are all tablet and smartphone-compatible and feature different types of photo galleries.

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Both are more complex but will let you export and move your website. It’s really difficult to move an existing website to another website builder without just manually copying text and images. This is a common question I get and admittedly, one of the downsides of a website builder. You may be able to get lower transaction fees if you have a high volume of transactions but you’ll never be able to get no transaction fees. You need to pay a credit card processor fee in order to accept credit card payments.

What is typically included in a premium plan?

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With a good quality website builder, you can create basic personal web pages or social network content or business and ecommerce websites. The interface is a dead simple and streamlined affair allowing you to drag-and-drop whatever elements you want into place, while seeing what the results look like in real-time. We set up our test site in minutes and did not run into any complications while doing so. There are a bunch of widgets and pre-designed templates on offer, and as you might expect, you get a lot more content with the paid-for plans (even the basic ‘Essential’ package has 300+ templates). Our test results highlight our experience using each product, what we liked most about each service and Best eMail Marketing Tools how they compare against each other. Anyone looking to build an online marketplace should consider Gator.

Gator can be used to build a small business website, a store with limited items, or a photo gallery. However, it is no match for the power of the most popular website builder, WordPress. Unlike some of the other options in the list, Gator doesn’t have a free plan. HubSpot website builder seamlessly integrates with their CRM platform, so you can leverage the customer data to create a completely personalized digital experience for each website visitor. You can pick from their thousands of beautiful pre-made website templates and customize the design to match your brand needs with just point and click.

What is the best website builder software?

Shopify’s intuitive platform makes it easy to use even for those new to website building. For a more comprehensive list of design tools, see our comparison of the best web design tools. Some website builders like WordPress, Shopify, and BigCommerce make it easy to set up A/B testing compared to others. To do this, you’d need third-party tools like OptinMonster, Google Optimize, etc. Just about every website builder claims to have eCommerce features, but we believe that WooCommerce (WordPress), BigCommerce, and Shopify are the best website builders for eCommerce. As your website grows and gets higher traffic, most website builder platforms will ask you to upgrade your subscription to a higher plan.

You are not confined to its pre-designed templates, offering complex functionality to developers and web designers who want to create without limitations. HubSpot Website Builder is a powerful content management platform that’s built for marketers and small business owners. It combines the power of their drag & drop website builder, marketing automation tools, and CRM, so you can deliver a personalized digital experience to your users. Their marketing plan starts at $2.95 per month, and it includes additional SEO features to help you rank higher. Overall, I can’t recommend this tool enough for any type of business that wants more than a basic website builder.