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Client intake insights software, for example, lets you identify referral sources for new clients and enables you to create custom reports on lead sources. This way, you can quickly and easily pinpoint where your marketing plan has worked, and where it hasn’t been as successful. As previously mentioned, positive client reviews and testimonials are an excellent way to gain the trust of clients looking for representation right off the bat.
- In fact, these transactions caused the Company to lose $125 million during the class period.
- The importance of a quality chief marketing officer will continue to rise as we move forward.
- Since https://price-law-firm.com many lawyers and law firms are already using social media, short, informative video content can not only aid in search engine optimization but can also provide fodder for social media posts.
- Firms need to find the right technology platforms to capture the firm experience, handle customer relationship management and track pitches.
- Creating a well-organized blog with great content might land them on your website.
- Before you start driving leads to your website, it’s a good idea to set up your social media channels.
You’ll work with peers who are as committed as you are to being the best at what they do and who are equally inspired by the success of others. At White & Case, "global" is considerably more than a market description. Over the past 100 years, we’ve built an unrivalled network of 44 offices in 30 countries. Many of our clients are multinational organizations with complex needs, and you will help create innovative solutions that span multiple jurisdictions. The American Legal Technology Awards celebrate examples of excellence in creative innovation and technology in the legal industry.
One of the first steps is to evaluate your website’s performance to see if everything is working how it should. Page load speed is a high-value indicator for website performance, so making sure that your website is serving static pages or using a CDN may help reduce the load times for your visitors. This report will also indicate some quick steps you can take to optimize your website’s performance. If your firm has a developer, you can simply forward this report for immediate improvements and move on. If you’re expanding multi-location, you should pursue multi-location SEO. This can call for restructuring your website and creating content hubs for every location across all the practice areas you want to serve.
She has developed a reputation among her clients for delivering customized research that is easy for them to apply to sharpen focus, set direction and meet their strategic goals. With her team of subject matter experts, they are responsible for delivering insights to clients and connecting the dots between the data and a client’s business. Duffy works closely with law firms, legal service providers, and legal departments globally.
Related Practices & Jurisdictions
You have a lot of legal IP in your head that people will willingly leave their email address and/or phone number to get it. Immediacy – You can answer some client questions there and then. It’s important to go deep into topics in a way that a layperson can understand. Avoid confusing jargon, especially if you’re in a technical practice area, and break things down in simple language. Cory Wilson includes a list of FAQs below the blog headers in the right-hand panel. It’s a primary ranking factor, as high-quality inbound links are viewed as “votes of confidence” by Google.
The firm’s strategic aims also need to be informed by market insights. A data-driven approach, or even a data-informed one, helps reduce internal debate. Strong, reliable data that comes directly from clients helps teams focus and move ahead. Equally important, it prevents them from using resources on initiatives that may not have much impact. On the client side, demand for legal services is projected to remain strong — 41% of clients say they plan to increase legal spending this year, and only 20% expect legal spending to decline. Without measurement, you’ll have no idea which campaigns are bringing in new business—and which are failing.
Remarketing your Law Firm
CMOs also believe there might be valuable insights within their firms’ own datasets; but they also understand that their firms might not have the skills to unlock those insights. Clearly, they see that there is a skills gap when it comes to data analysis. And without the ability to mine the most important insights, they’re concerned about getting bogged down in data without taking effective action — the dreaded analysis paralysis.
White & Case is a global law firm with a common mission and shared values. At the same time, each of our local offices offers a unique profile of practices and industry concentrations, and mix of global and local client matters. White & Case is an international law firm with a common mission and shared values. Each of our local offices offers you a unique profile of industry practices and a mix of global and local client matters. To review our application process, training programs and available positions, click on the location that interests you. Unlike other legal marketing firms, we’re a small operation that offers our clients the service and attention they deserve.
Take a client
You can never overestimate the value of good-ol’ conversation when marketing your business. Facebook Ads, Google Ads, LinkedIn Ads, and Instagram Ads are all examples of PPC avenues. Here, you can “bid” on certain keywords and/or audiences in order to reach potential clients for an array of queries. With social advertising, your targeting is further informed by user interests and user behavior.